Microsoft is shooting the moon with Halo 3. Variety reported over the weekend that Microsoft is looking to top not only Halo 2's opening numbers but the first-weekend box office take from Spider-Man 3:
In its first 24 hours of release in 2004, the second installment of the sci-fi shooter earned $125 million ... With "Halo 3," Microsoft's Xbox unit wants not only to top the 2004 figure but to reach $155 million in a single day -- besting the $151 million opening weekend for "Spider-Man 3," the current record holder for a pic at the box office.
Can they do it? I guess when you're guaranteed a huge success, you might as well set an even higher bar for yourself.
Source: VNUNET
In its first 24 hours of release in 2004, the second installment of the sci-fi shooter earned $125 million ... With "Halo 3," Microsoft's Xbox unit wants not only to top the 2004 figure but to reach $155 million in a single day -- besting the $151 million opening weekend for "Spider-Man 3," the current record holder for a pic at the box office.
Can they do it? I guess when you're guaranteed a huge success, you might as well set an even higher bar for yourself.
Source: VNUNET
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